About us
A Group specialising in transport and logistics for the fruit & vegetable and industrial sectors in France and internationally.
With more than 60 years of growth, the Primever Group has developed specific expertise and a unique network for organising transport and logistics for the fruit and vegetable sector (controlled temperature) and industrial goods (ambient temperature) in France and internationally. Aware of the market and its stakeholders’ needs, the Primever Group has positioned itself at the heart of the value chain between producers (cooperatives, shippers) and distributors (supermarkets, wholesalers, specialists). Our unique network enables us to operate across the entire logistics chain, bringing together 4 complementary businesses:
- Road transport of fruit and vegetables in France and Europe: organisation of collection, bulking, consolidation and distribution operations from production areas to consumption areas.
- International transport: sea, air and customs transit operations.
- Logistics: storage and cross-docking operations for fruit and vegetables and industrial goods.
- Transport of industrial products and traction services: transport and distribution by full lorries and consolidation organisation throughout France.
HISTORY
- 2024
Mapping out new routes
Over the generations, the company’s entrepreneurial spirit has endured:
- The group has 3,000 employees at 60 sites in France and Europe, and 6,000 customers, including 2,000 producers.
- A new 9,000 m² state-of-the-art transport and logistics platform is being built at the Agen Garonne Technopole.
- 2023
Paving the way for a new generation of transport.
The Group’s activities are structured around 4 complementary businesses in France and abroad:
- Mesguen and its subsidiaries in Brittany joined the Primever group.
- The move to the Sète fruit terminal opened up a strategic point of entry for international business.
2020
A new turning point for the PRIMEVER network, which became the PRIMEVER Group. Julien Garnier takes over the reins from his father. Through successive takeovers, SATAR became the Primever group.
- 2019
An ambitious vision to create a leading national network. Over the years, the network has been consolidated through a strategy of organic and external growth.
A national network was formed with partner companies, leaders in their field, to link the main French production areas and distributors.
2018
The Primever network brand was officially created. The business consolidated in France and continues to expand internationally (Europe, Worldwide) to respond to market developments and customer needs.
2015
- 2014
The drive to develop a nationwide network. Satar really takes off.
The merger of Satar and Transcosatal in Perpignan gave rise to a new joint entity, Primever Roussillon.
2011
Transcosatal approached the Satar group and entrusted it with the overall management of the group.
2007
The Satar group joined forces with Transcosatal (LV) and Transports Guidez to create a joint structure at Rungis, GST Primever. These were the beginnings of the Primever network created in 2010.
- 1988
Rémy Garnier took over as Chairman of Satar and accelerated its development with a sustained external growth strategy (Narbogel, STB, Dupouy, Huot, Peinetty, Faget, SBG, Lasternas, Trafiba, Merle, Bergo Fruits). He brought together a number of the company’s executives, including Gérard Malaure, who took over as Managing Director alongside him.
- 1987
A pioneering culture in a developing market. In the heart of south-west France, René TOMBU took to the road in 1960 with his 1st truck to transport fruit and vegetables from the Lot-et-Garonne to the Paris region
1986
The group continued to grow and firmly established its expertise in its core business: transporting fruit and vegetables.
1978
Several agencies were established: Montauban, Marmande, Perpignan, Rungis.
1964
- 1963
SATAR, Société Agenaise de Transports et d’Affrètements Routiers, was created 3 years after the 1st lorry.
Governance
The Primever Group is managed by the Garnier and Malaure families.
Julien Garnier, the 3rd generation at the helm of the family group, supported by 2 managing directors Alexandre Malaure and Samy Kchok, has created a solid team driven by their ambition to consolidate and further develop the Primever Group’s activities in the transport and logistics of fruit and vegetables, while focusing on its industrial development with its partner Stef, on downstream flows in France and opening up internationally with a network of partners.
DNA - Missions - Values
Our family group has grown whilst staying loyal to the founding culture and values of the people who have contributed to its development.
Every day, at the heart of the regions, all our employees are mobilised to oversee the logistics and transport of our customers’ products.
Driven by commitment, solidarity and responsiveness, we focus on collection, bulking and consolidation operations to choose the best transport routes that will give consumers daily access to quality products that comply with cold chain and sanitary requirements. By fostering our entrepreneurial vision, we are making a long-term commitment to maintaining the profitability and growth of our group through our focus on quality, diversification and innovation. The fulfilment and development of our employees remain essential values for our Group, ensuring that we can continue to provide increasingly efficient customer service and oversee the transition to a new generation of transport that is committed to and respectful of environmental challenges.
Our commitments
For us, almost 30 years ago, when CSR wasn’t even an acronym, let alone a buzzword, meeting these challenges was essential for us to continue being able to connect agricultural know-how to consumers’ plates. In the 1990s, the Group set out its ambitions under an internal label: Etic Company. The aim of Etic Company is to transform all everyday actions into sustainable ones. For more than 10 years, the Group has pursued a voluntary CSR policy, and all its progress and objectives are recorded in a CSR report.
Whether it’s technology and innovation around our roadside and warehouse units, employee awareness or quality of life at work, everything is analysed in detail with a view to continuous improvement. Would you like to find out more? It’s right here!